I sat down with Ryan Condie (we were standing actually, but it sounds weird to say “I stood up with Ryan Condie”), a serial entrepreneur who founded a candy startup making fudge and chocolate. He and his partners built a factory, produced sweets and sold them wholesale throughout the country.
In this Part 1 of 2 interview we discussed lessons he learned from starting a company, including how he chose his partners, researched his market, tweaking his business plan and several things he would have done differently.
I love interviewing founders because we can all learn from their successes and failures. Often we learn more from the failures than from the successes.
As Steve Harvey says,Failure is a great teacher, and I think when you make mistakes and you recover from them and you treat them as valuable learning experiences, then you've got something to share. - Steve Harvey Click To Tweet
1:00 – How he got the idea and tested it.
2:00 – Conditions and assumptions and dealing with free samples and giveaways
2:35 – Tweaking the business model
3:00 – Market research & leveraging talent
3:40 – Lessons learned
5:45 – Picking a complimentary business partner
7:20 – Advice from a founder : picking an industry, a product, testing the market, how to save time
8:30 – Build an audience
9:40 – Final tips about choosing a partner & contracts, especially in a family business