Lessons from a Candy Startup – Trajan King

Lessons from a Candy Startup

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I sat down with Ryan Condie (we were standing actually, but it sounds weird to say “I stood up with Ryan Condie”), a serial entrepreneur who founded a candy startup making fudge and chocolate. He and his partners built a factory, produced sweets and sold them wholesale throughout the country.

In this Part 1 of 2 interview we discussed lessons he learned from starting a company, including how he chose his partners, researched his market, tweaking his business plan and several things he would have done differently.

I love interviewing founders because we can all learn from their successes and failures. Often we learn more from the failures than from the successes.

As Steve Harvey says,

Failure is a great teacher, and I think when you make mistakes and you recover from them and you treat them as valuable learning experiences, then you've got something to share. - Steve Harvey Click To Tweet

 

Timestamp:

1:00 – How he got the idea and tested it.
2:00 – Conditions and assumptions and dealing with free samples and giveaways
2:35 – Tweaking the business model
3:00 – Market research & leveraging talent
3:40 – Lessons learned
5:45 – Picking a complimentary business partner
7:20 – Advice from a founder : picking an industry, a product, testing the market, how to save time
8:30 – Build an audience
9:40 – Final tips about choosing a partner & contracts, especially in a family business

Relatated: The founder of Goze talks about launching her app

About the author

Trajan King

Hey hey. I'm Trajan. I'm a minimalist entrepreneur who loves exploring the world (42 countries), learning new things (7 languages) and trying to get better every day (working on my backsquat).

I write about entrepreneurship and building an optimized and happy life through systems, good habits and scientific research.

Join me and we'll discover how we can build businesses we can be proud of.

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By Trajan King

Trajan King

Hey hey. I'm Trajan. I'm a minimalist entrepreneur who loves exploring the world (42 countries), learning new things (7 languages) and trying to get better every day (working on my backsquat).

I write about entrepreneurship and building an optimized and happy life through systems, good habits and scientific research.

Join me and we'll discover how we can build businesses we can be proud of.

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