Founding Archives – Invincible Robots

CategoryFounding

Patents, Trademarks & Copyrights Video Series

Protecting your work is an important part of creation, so knowing when you use a patent, trademark or copyright is one of the first things you should study. Many entrepreneurs assume they need a patent and spend a lot of money on attorneys to draft and submit it.  They then wait a couple of years to hear back from the patent office, however, that may not be the case. I know how it goes because I have applied for 2 patents and...

Do this first when starting a company

Finding out if anyone wants your product or services is the first thing you should do when starting a company.  Don't make business cards or hats or t-shirts with your logo on it.  Don't pay a designer to make a logo for you. Discover if there is demand for your product or service. Find out if anyone will pay for your idea FIRST. Watch or listen to this episode to find out how. Timestamp 0:00 - Where to start building a company? 1:10 - My...

Winners Never Quit, but…

This popular quote poses grave danger to the success and happiness of entrepreneurs: “A quitter never wins and a winner never quits.” ― Napoleon Hill   I prefer this more useful quote: "Quitters never win, winners never quit, but those who never win AND never quit are idiots."   If you're not winning, it's time to look at why and change things up.  How can you objectively even know if you're winning?  What does quitting look like and what are the benefits? Listen below to find out. Timeline: 0:55 -...

43 : Will anyone buy your new product?

A lot of time and money can be saved by using the Lean Startup method to build an MVP to validate whether the product or service you're building solves a big enough problem that people will pay money for.  Building something hoping it will sell is a fool's errands.  A more scientific approach based on data will keep you moving forward by telling you if you need to keep going or pivot. Going through the process of testing assumptions and validating an...

38 : Should I Give Away Equity?

One of the most common questions we get from founders is: should I give away or reward people with equity?  If so, how much? There's no standard answer, but in this episode we discuss some things to consider to both protect yourself and incentivize key founders and employees to build the long-term value of the company. Timestamp: 0:00 - How should I give away equity? 0:45 - Use it to incentive and reward using an equity vesting schedule 1:20 - Protecting yourself 2:00 - Don't get...

Trajan King

Hey hey. I'm Trajan. I'm a minimalist entrepreneur who loves exploring the world (42 countries), learning new things (7 languages) and trying to get better every day (working on my backsquat).

I write about entrepreneurship and building an optimized and happy life through systems, good habits and scientific research.

Join me and we'll discover how we can build businesses we can be proud of.

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