The topic of marketing has by far the most posts on this site and there’s a good reason. As a startup founder, it’s important to discuss the subject and stay up-to-date. I teach a marketing class at the university and try to share that content on the site. Marketing is both art and science – part data and part trial and error. Some tactics work and some don’t, which is what can make marketing so frustrating at times. However, it’s also the driver behind any business.
On a personal level, it can be useful to think of marketing and branding ourselves. What kind of image comes to mind when people hear our names? Are we doing our best to ensure we have a respectable reputation by being kind to others, helping and serving them and striving to be a good person? A personal brand, or respectable reputation, goes a long way in our personal lives, as well as our professional lives.
Some of our most popular marketing articles and videos:
Facing the music: are you being honest with yourself
Making your Instagram feed pop
The secret to creating great work
37 ways to get more traffic
Vanity metrics will get you nowhere
How Nike, Vivint and others build their brand with social media
Business plans are a waste of time