Marketing – Trajan King

Marketing

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The topic of marketing has by far the most posts on this site and there’s a good reason. As a startup founder, it’s important to discuss the subject and stay up-to-date. I teach a marketing class at the university and try to share that content on the site. It’s both art and science – part data and part trial and error. Some tactics work and some don’t, which is what can make it so frustrating at times.  However, it’s also the driver behind any business.

On a personal level, it can be useful to think of marketing and branding ourselves. What kind of image comes to mind when people hear our names? Are we doing our best to ensure we have a respectable reputation by being kind to others, helping and serving them and striving to be a good person? A personal brand, or respectable reputation, goes a long way in our personal lives, as well as our professional lives.

Articles about maintaining a decent lifestyle here.

Some of our most popular marketing articles and videos:

Facing the music: are you being honest with yourself

Making your Instagram feed pop

The secret to creating great work

37 ways to get more traffic

Vanity metrics will get you nowhere

How Nike, Vivint and others build their brand with social media

Business plans are a waste of time

Trajan King

Hey hey. I'm Trajan. I'm a minimalist entrepreneur who loves exploring the world (42 countries), learning new things (7 languages) and trying to get better every day (working on my backsquat).

I write about entrepreneurship and building an optimized and happy life through systems, good habits and scientific research.

Join me and we'll discover how we can build businesses we can be proud of.

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