Everyone wants a magic formula for success, especially business owners. That’s why content creators and marketers are able to see so many courses and why “real estate gurus” can pack arenas full of people who want to make millions flipping houses with no money down.
“If you follow my proven system…”, they say.
Let me save you a lot of time in the convention hall, there’s no secret to success. There are, however, some things we can do to improve our chances.
I discuss what a business owner can do to improve the success rate and it’s not going to be popular. It involves planning, marketing and sticking to the plan over years and years. It includes doing things that aren’t fun or glamorous, but necessary. Part of the plan is to hit consistent singles, instead of swinging for hot runs at every bat.
Build success is not a one-time event or overnight sensation. It’s a long, gradual process of placing one foot in front of the other and laying brick upon brick until you’ve built something you can be proud of.
What advice would you give someone just starting a company to increase their chances of success? Please share in the comments section below.
0:48 – What the magic formula for success? (Hint: there isn’t one)
2:14 – Plan for the long-run. Building a company takes slow, consistent work
3:00 – Have a plan and work the plan
3:55 – Spend 90% of your time on sales and marketing. Don’t just do what you’re comfortable with because you hate sales.
5:15 – Put sales and marketing time on your calendar.
5:43 – Periodically evaluate how you’re doing on your plan
6:00 – Don’t let outliers get you down
7:30 – Hit singles and double consistently
8:15 – Get an advisor or mentor if you’re not hitting your goals